An AI commercial for your brand
I'm Itay Shay, an AI filmmaker and commercial director. I create cinematic brand commercials and campaigns entirely with AI, as a one-person studio, from the first idea to the final cut.
Who I work with
- Brands and businesses that want a cinematic AI commercial, an AI video ad or a full campaign without a traditional film shoot.
- Advertising and creative agencies that need an AI production partner: you lead the client and the idea, and I deliver the AI-generated film.
- Marketing and content teams that need high-end video for launches, paid social and brand channels.
- Musicians and artists who want an AI music video or visuals for a live show.
What I make
- AI commercials and AI video ads - cinematic spots for TV, online video and paid social.
- Brand films - your brand story, told like a film.
- Campaigns - a hero film plus shorter versions built in the same world, so one idea carries every channel.
- Product and launch videos - your product in places and moments a camera could never reach.
- Social videos - vertical videos for Instagram Reels, TikTok and YouTube Shorts.
- Music videos - AI music videos for musicians and artists, built around the song.
- Stage visuals - video content for the screens at concerts, live shows and events.
- Concept activations - one bold, surprising idea built to stop the scroll.
How it works
- Brief - you tell me about the brand, the product, the audience and the goal.
- Concept and script - I write the idea and the script. Nothing moves forward until you approve it.
- Look and frames - I design the key frames with AI image generation, built from your product photos and brand guidelines. You approve the look before any shot is animated.
- Motion - the approved frames become cinematic, moving shots, with the product and characters kept consistent from shot to shot.
- Sound, edit and color - sound design, music, edit and color grade.
- Delivery - final masters in every format you need (16:9, 9:16, 1:1) and shorter cutdowns, with revision rounds included.
Why work with me
- One director from brief to final cut. No hand-offs between departments, so the idea stays sharp all the way through.
- Human creative direction. AI is my camera, not my director: every frame, cut and sound is a creative decision I make.
- Proven with major global brands. I've created commercials for some of the biggest brands in the world.
- An audience-tested eye. My videos have reached more than 450 million views, with close to a million followers across platforms.
- Recognized work. My work has been covered on national TV news, and my AI short film "Childhood" received an Honorable Mention at The Dor Awards.
Tools
I work with the leading generative AI tools, including Kling, Seedance, Nano Banana Pro and Higgsfield, and finish every film in a professional edit.
Questions brands and agencies ask
How much does an AI commercial cost?
It depends on the length, the number of versions and the formats you need. Every project is scoped and quoted individually: send me a short brief and I'll come back with a tailored proposal.
How long does it take?
Usually much faster than a traditional production, because there's no crew, set or location to book. The exact timeline is set in the proposal, based on the scope.
Do you work with advertising agencies?
Yes. I work as an AI production partner for agencies: the agency leads the client relationship and the creative, and I produce the film. Credit and portfolio use are agreed per project.
Will my product look right?
Yes. I build from your real product photos and brand guidelines, and you approve the look before the shots are animated.
Who owns the video?
Usage rights are agreed upfront in the proposal for each project.
Do you work with clients worldwide?
Yes. I work remotely with brands and agencies around the world, in English and Hebrew.
Can I see your work?
Yes - my selected commercials and films are on the main page.